
Shop with WIC at the farmers’ market
Starting in the 2025 season, WIC authorized farmers’ markets will accept the new California WIC Card!
Use the California WIC Card with its special quick-response (QR) code to shop for seasonal, fresh fruits and vegetables.

WIC benefits at the farmers’ market

Shopping at farmers’ markets is a healthy way to support your local farmers while adding variety to your meals. Your WIC Card’s special QR code allows you to use:
- The Fruits and Vegetables Benefit: This cash-value benefit is available year-round to help families buy more fresh fruits and vegetables.
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The monthly benefit amounts are:
- $26 for children ages 1 to 5
- $47 for people who are pregnant and postpartum
- $52 for people who are breastfeeding
- $78 for individuals breastfeeding more than one infant
What you can buy
With your California WIC Card’s QR code, you can purchase:

Fresh and organic fruit

Fresh and organic vegetables
Buy produce in season
Choosing seasonal produce is a great way to get the freshest flavors, support local farmers, and stretch your benefits. Here is what you can find throughout the year:
How to shop at a WIC authorized farmers’ market

Step 1
Find a WIC authorized farmers’ market

Step 2
Shop for your produce

Step 3
Scan your WIC Card

Step 4
Enjoy your fresh produce

Find a farmers’ market near you.
Find a farmers’ market near you and start using the new WIC Card to shop for fresh, seasonal produce.
Frequently asked questions
Easy Cooking with WIC Recipes
Get ideas on how to use your fresh produce by visiting the California WIC YouTube channel. Find easy recipes using WIC approved foods. Prepare healthy meals for your family.
Page Last Updated: May 19, 2025